Vinay Gupta’s Big Idea: An Identity Layer for Your Things

Vinay Gupta knows pandemics. And he knows how to deal with crises. When he researched the most effective way society should respond to flu-like outbreaks, Gupta identified a concept that had not yet gone mainstream, “social distancing,” and wrote that social distancing is “one of the few tangible measures an ordinary person can take to increase their odds of survival.” This sentence alone is not remarkable. What’s remarkable is that he wrote it in 2008.